For incredible architecture, beautiful galleries and museums, diverse neighbourhoods, verdant Royal Parks, unrivalled shopping and the best dining and drinking in the country; a city break to London is simply the best.

For London first-timers, there is a wealth of world famous sites to visit. Take the Tower of London for example, an old fortress built by William the Conqueror in 1066 under the iconic Tower Bridge. An afternoon here is like a roller coaster through English history; a mix of gruesome beheadings, superstition and ravens, histories of Kings and Queens gone by and of course, a close up encounter with the Crown Jewels, including the monarch’s crown containing the incredible koh-i-noor diamond.

Stroll through St James’ Park and visit Buckingham Palace before doubling back towards to the bank of the River Thames passing 10 Downing Street and Westminster Abbey, the Abbey is well worth a visit. Cross the river here and you’ll see the impressive London Eye where 360 views of the capital from the top of the 135m high ferris-wheel will be etched in the memory banks for years.

Towards the west of the city, you’ll find some of the finest museums on the planet. The Victoria and Albert, the Science Museum and of course, the fascinating Natural History museum will wow and surprise visitors of all ages.

We’re only scratching the surface here. London is such a pulsating, culturally diverse city that it's almost impossible to shortlist highlights where attractions and 'must-do' lists are concerned. Instead, we can boast an equally diverse range of luxury accommodation options in London including 5 star hotels across super-central areas such as Mayfair, Kensington, Fitzrovia and the West End (ideal for theatre enthusiasts) to chic and sleek apart-hotels, boutique boltholes and spa retreats in districts such as arty Shoreditch, leafy Shepherd's Bush and quirky Camden.

You don't need tons of capital to have an amazing weekend break in London. Explore the city and discover your own little-black-book of finds with an affordable stay in the Big Smoke. London's calling, go answer.

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